The main difference between terrestrial radio and satellite, cable, and streaming radio is
a. terrestrial radio retains a local focus.
b. terrestrial radio does not have to air political ads.
c. terrestrial radio is required to air public service announcements.
d. terrestrial radio has a larger coverage area.
Question 2
The development of multiple niche formats is the result of
a. the increase in the number of stations.
b. changing audience tastes.
c. marketing by the major record labels.
d. government regulation.
Table 6.1 illustrates the main regime types and their differences. It breaks the regimes into four
Charles E. Coughlin, the “Radio Priest,” was the father of conservative “talk radio.”
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