The first step in successful programming is a. to target a ...

[Themember4]

The first step in successful programming is
 
  a. to target a demographically desirable audience.
  b. to determine your programming budget.
  c. to hire a successful production company.
  d. to hire young, attractive actors.

Question 2

This has become the most commonly accepted way of measuring ad placement efficiency in radio.
 
  a. impressions
  b. CPP
  c. reach
  d. both A & B
  e. both B & C
  f. all of these
  g. none of these

[TheNamesImani]

Answer to Question 1

a

Answer to Question 2

.B

[Themember4]

Thanks for the timely response, appreciate it

[upturnedfurball]

YES! Correct, THANKS for helping me on my review