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Author Question: National advertising consists of the following two categories, a. co-op and spot b. network and ... (Read 24 times)

nautica902

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on: Aug 11, 2018
National advertising consists of the following two categories,
 
 

a. co-op and spot
  b. network and retail
  c. spot and retail
  d. network and local
  e. spot and network



Question 2

What you do in the mind of the prospect is a marketing strategy known as
 
 

a. segmentation
  b. branding
  c. publicity
  d. positioning
  e. program distribution



bd5255

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Reply #1 on: Aug 11, 2018
Answer to Question 1

e.

Answer to Question 2

d.


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