Author Question: National advertising consists of the following two categories, a. co-op and spot b. network and ... (Read 55 times)

nautica902

  • Hero Member
  • *****
  • Posts: 591
National advertising consists of the following two categories,
 
 

a. co-op and spot
  b. network and retail
  c. spot and retail
  d. network and local
  e. spot and network



Question 2

What you do in the mind of the prospect is a marketing strategy known as
 
 

a. segmentation
  b. branding
  c. publicity
  d. positioning
  e. program distribution




bd5255

  • Sr. Member
  • ****
  • Posts: 386
Answer to Question 1

e.

Answer to Question 2

d.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

For a complete list of videos, visit our video library