Author Question: If you were public relations director of the Family Channel, how would you answer possible ... (Read 71 times)

APUS57 · **on:** Aug 11, 2018

If you were public relations director of the Family Channel, how would you answer possible stockholder concerns about using corporate resources for charitable activities that don't directly boost the bottom line?

What will be an ideal response?

Question 2

In addition to the tactics used by the Family Channel to promote the pledge and encourage intervention in bullying situations, what other tactics would you recommend?

What will be an ideal response?

Sophiapenny · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

Students might explain the realities of corporate social responsibility the
increasing expectations that corporations, just as citizens, will devote time and
resources to community improvement. Carol Cone's Chapter 6 Memo from the
Field also notes that values-driven companies attract good employees.

Answer to Question 2

Students might benefit from studying the list of traditional tactics in Chapter 9.
Additional tactics could include radio actualities, satellite media tours, guest
editorials, and additional special events.