Answer to Question 1
In some ways, targeting audiences is easier than before. However, because of the global reach of
telecommunications, crises spread faster than ever and require a more rapid response. Globalization
has also spawned the growth of anti-globalization forces demanding to be heard. The challenge for
practitioners is to research, understand, and develop relationships with these groups -- something
that has been and may continue to be difficult.
Answer to Question 2
FALSE