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Author Question: Marketing is the use of controlled media in an attempt to influence the actions of targeted publics. ... (Read 77 times)

faduma

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Marketing is the use of controlled media in an attempt to influence the actions of targeted publics.
 
  Indicate whether this statement is true or false.

Question 2

At the heart of a successful IMC campaign is one clear message directed to individuals.
 
  Indicate whether this statement is true or false.



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cupcake16

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Answer to Question 1

FALSE

Answer to Question 2

TRUE





 

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