What role do computer databases play in consumer-focused ...

[charchew]

What role do computer databases play in consumer-focused marketing?
 
  What will be an ideal response?

Question 2

The importance of mobile marketing in IMC is decreasing
 
  Indicate whether this statement is true or false.

[orangecrush]

Answer to Question 1

Computer databases have become an indispensable element of consumer-focused marketing. More
than just names and addresses, databases can include what the consumer bought, when it was
bought, and how it was bought. The more refined the database, the more one can learn about
consumers

Answer to Question 2

FALSE

[charchew]

TYSM

[sailorcrescent]

Thanks for the timely response, appreciate it