The book's authors state the most important publics in public ...

[dollx]

The book's authors state the most important publics in public relations are employee publics. Do you agree? Why or why not?
 
  What will be an ideal response?

Question 2

The age group of 55 to 64 engages in more consumer spending than any other age group in the U.S. economy
 
  Indicate whether this statement is true or false.

[xthemafja]

Answer to Question 1

Their rationale for saying that employees are the most important public is that employees, more than
any other group, are critical to the success or failure of the organization. While having happy,
motivated, and productive employees cannot guarantee success, not having them can almost
guarantee failure. When properly cultivated, employees can bring ideas to the table that will
significantly improve operations. In a worst-case scenario, history has shown that disgruntled
employees can effectively sabotage an operation.

Answer to Question 2

FALSE