Author Question: When a company's product is featured in a TV show, it's called A) negotiated items. B) the ... (Read 55 times)

OSWALD

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When a company's product is featured in a TV show, it's called
 
  A) negotiated items.
  B) the common folk approach.
  C) broadcast advertising.
  D) product placement.
  E) integrated marketing communications.

Question 2

A successful radio or television broadcast interview includes all of the following principal requirements EXCEPT
 
  A) humor.
  B) concise speech.
  C) relaxation.
  D) preparation.
  E) all of the above.



qytan

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Answer to Question 1

Answer: D

Answer to Question 2

Answer: A



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