Crisis communication counseling skills are more essential than ever because
A) they strengthen the influence of public relations in the organization.
B) public acceptance and support are key to a company's success.
C) these skills require considerable professional expertise.
D) conflicts are infrequent in the business world.
E) Both A and C.
Question 2
Is possible to define a single public relations type of personality for career success?
A) Yes; it must be friendly and outgoing.
B) Yes; it must be driven and focused on success.
C) Both A and B.
D) No; the field is so diverse that it needs many different personalities.
E) It depends on the job and the organization.