Which is a factor in fueling the trend toward integrated communication approach in public relations?
A) continued growth of organizations
B) larger budgets for organizational marketing and communication
C) marketing of products/services generally unaffected by public and social policy issues
D) advertising, because of high costs, isn't the silver bullet that it used to be
E) merger mania in today's business world
Question 2
Of the following, what is most important to remember about strategic communication?
A) Public and social policy issues don't matter much these days.
B) Organizational downsizing dictates that public relations moves to the background.
C) Advertising is still the leading discipline, although it is the most expensive.
D) Competition among disciplines may ruin prime opportunities.
E) Goals and objectives can best be accomplished through an integrated approach.
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