Author Question: This occurs when a local public figure endorses or provides testimonials about an organization or ... (Read 23 times)

naturalchemist · **on:** Aug 11, 2018

This occurs when a local public figure endorses or provides testimonials about an organization or its products and services.

A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) intentional word-of-mouth communication
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication

Question 2

Which is NOT true of Bobbette Kyle's word-of-mouth marketing principles?

A) must be online interaction
B) must create news releases
C) must leverage your expertise
D) breaks the golden rule: KISS (keep it simple, stupid)
E) can be done cheaply