This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: This occurs when a local public figure endorses or provides testimonials about an organization or ... (Read 63 times)

naturalchemist

  • Hero Member
  • *****
  • Posts: 542
on: Aug 11, 2018
This occurs when a local public figure endorses or provides testimonials about an organization or its products and services.
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) intentional word-of-mouth communication
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication

Question 2

Which is NOT true of Bobbette Kyle's word-of-mouth marketing principles?
 
  A) must be online interaction
  B) must create news releases
  C) must leverage your expertise
  D) breaks the golden rule: KISS (keep it simple, stupid)
  E) can be done cheaply


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lorealeza

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: C

Answer to Question 2

Answer: D


naturalchemist

  • Member
  • Posts: 542
Reply 2 on: Aug 11, 2018
:D TYSM

triiciiaa

  • Member
  • Posts: 349
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

The levels of biological organization The levels of biological organization
Organization of the vertebrate nervous system. Organization of the vertebrate nervous system.
Organization of the Nervous System Organization of the Nervous System
Until the 1960s, the South’s public facilities were segregated. Some were reserved for whites, ... Until the 1960s, the South’s public facilities were segregated. Some were reserved for whites, ...
Organization of the nervous system. Organization of the nervous system.
Frequency distribution of phenotypes from the possible offspring in Figure 5.7. Height of the offspr Frequency distribution of phenotypes from the possible offspring in Figure 5.7. Height of the offspr
Video: Primate Evolutionary Tree Animation

For a complete list of videos, visit our video library