This occurs when a local public figure endorses or provides ...

[naturalchemist]

This occurs when a local public figure endorses or provides testimonials about an organization or its products and services.
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) intentional word-of-mouth communication
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication

Question 2

Which is NOT true of Bobbette Kyle's word-of-mouth marketing principles?
 
  A) must be online interaction
  B) must create news releases
  C) must leverage your expertise
  D) breaks the golden rule: KISS (keep it simple, stupid)
  E) can be done cheaply

[lorealeza]

Answer to Question 1

Answer: C

Answer to Question 2

Answer: D

[naturalchemist]

Excellent

[Mochi]

Gracias!