Author Question: Focus groups are most useful: a. when precise generalization to a larger population is essential, ... (Read 87 times)

abern · **on:** Aug 13, 2018

Focus groups are most useful:

a. when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively heterogeneous
b. when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively homogeneous
c. when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively homogeneous
d. when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively heterogeneous

Question 2

A reason you should not contract with a professional firm for a survey might be that:

a. drawing a sample is a complex process
b. they already have a pool of trained researchers
c. they may be trained in the intricacies of questionnaire construction
d. you are never sure if they follow the survey as you would