Focus groups are most useful: a. when precise generalization ...

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Focus groups are most useful:
 
  a. when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively heterogeneous
  b. when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively homogeneous
  c. when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively homogeneous
  d. when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively heterogeneous

Question 2

A reason you should not contract with a professional firm for a survey might be that:
 
  a. drawing a sample is a complex process
  b. they already have a pool of trained researchers
  c. they may be trained in the intricacies of questionnaire construction
  d. you are never sure if they follow the survey as you would

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Answer to Question 1

c

Answer to Question 2

d

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Excellent

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TYSM