Author Question: Religion-related food habits are the least variable of culturally based food habits. a. True b. ... (Read 457 times)

SO00 · **on:** Aug 20, 2018

Religion-related food habits are the least variable of culturally based food habits.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Relate the marketing mix used in marketing a new brand of laundry detergent to a new health behavior being marketed for adoption.

prumorgan · **Reply #1 on:** Aug 20, 2018

Answer to Question 1

False

Answer to Question 2

The four Ps of the marketing mix are the same for new laundry detergent as they are for a new health behavior. They are: product, price, placement, and promotion. They refer to a well-developed message (product) that advances program goals and objectives at minimal economic or psychological cost to target audience members (price) and presents this message in a method congruent with target audience media preferences (placement) in such a way that the target audience members are encouraged to become more involved in the program, either through phone numbers for further information or through attendance at group meetings (promotion). Attention to all four areas of the marketing mix ensures that the health care behavior (or the new laundry detergent) is fully accessible to the target audience.