Author Question: What are the four Ps of the marketing mix? a. product, price, people, and program goals b. product, ... (Read 23 times)

fagboi · **on:** Aug 20, 2018

What are the four Ps of the marketing mix?
a. product, price, people, and program goals
b. product, production, perception, and persistence
c. product, process, print media, and psychology
d. product, price, placement, and promotion
e. product, presentation, publication, and provocative images

Question 2

According to marketing experts, the most effective presentation of a message requires a combination of pictures, sounds, and words in broadcast and what other type of media?
a. computer ads
b. direct mail
c. print
d. e-mail
e. word of mouth