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Author Question: What are the benefits of market segmentation? ... (Read 14 times)

Wadzanai

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on: Aug 21, 2018
What are the benefits of market segmentation?

Question 2

What are the six steps of social marketing?


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jlaineee

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Reply #1 on: Aug 21, 2018
Answer to Question 1

Market segmentation offers the following benefits:
 a more precise definition of consumer needs and behavior patterns
 improved identification of ways to provide services to population groups
 more efficient utilization of nutrition and health education resources through a better fit among products, programs, services, and consumers

Answer to Question 2

The six steps of social marketing are:
1 . planning and strategy
2 . selecting channels and materials
3 . developing materials and pretesting
4 . implementation
5 . assessing effectiveness
6 . feedback to refine program


Wadzanai

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Reply 2 on: Aug 21, 2018
YES! Correct, THANKS for helping me on my review

sultana.d

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Reply 3 on: Yesterday
Gracias!

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