Author Question: Describe the steps a community nutritionist should take when developing a marketing ... (Read 38 times)

bobbysung · **on:** Aug 21, 2018

Describe the steps a community nutritionist should take when developing a marketing plan.

Question 2

What is the food insecurity and obesity paradox? Are Sally's behaviors indicative of someone who exhibits the food insecurity and obesity paradox?

diana chang · **Reply #1 on:** Aug 21, 2018

Answer to Question 1

The community nutritionist should first determine the needs and wants of the target population because marketing starts with the customer. Second, specify the benefits of the product or service to the target population. Third, conduct a situational analysis. Next, develop a marketing strategy for ensuring a good fit between the goals and resources of the organization and the needs and wants of the target population. Before the marketing plan can move forward, a budget and timetable must be developed. After all aspects of the marketing plan have been decided, implement the plan according to the original design and then evaluate its effectiveness.

Answer to Question 2

The food insecurity and obesity paradox is seen when low-income, food-insecure people are overweight. Reasons for this paradox include the need to maximize caloric intake, the tradeoff between food quantity and quality, and overeating when food is available. Because we don't know Sally's weight, it is difficult to determine if Sally is representative of this paradox. However, we do know that Sally experiences times of hunger towards the end of the month and that she purchases the energy-dense foods instead of the nutrient-dense foods.