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Author Question: Which type of market segmentation groups individuals based on criteria such as personal values, ... (Read 43 times)

kwoodring

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Which type of market segmentation groups individuals based on criteria such as personal values, attitudes, opinions, personality, lifestyle, and level of readiness for behavior change?
 a. behavioristi
  b. demographic
  c. social
  d. psychographic

Question 2

What is the largest single ethnic group participating in the Supplemental Nutrition Assistance Program?
 a. African Americans
  b. Hispanics
  c. Asians
  d. whites



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mcni194

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Answer to Question 1

d

Answer to Question 2

d





 

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