Answer to Question 1
Answer: Reverse-scored items are items scored in the opposite direction from the responses. The Cat Person Scale mentioned in the text had questions that were easy to scorehigh numbers mean you like cats. Some questions, though, are asked in the opposite manner and high numbers would then mean you are not a cat person. The scores for those questions need to be reversed.
Answer to Question 2
Answer: Socially desirable responding is the tendency of people to make themselves look better than they actually are. It occurs because people want to appear good to the researcher.
The Scale of Life 2
Schematic of the Earth–Moon system (without a consistent scale)
The gray scale.
Directional Terms
Flow Patterns and Large-Scale Weather: The Steering of Midlatitude Cyclones
Measuring the client’s weight with a standard platform scale