Author Question: Product, place, price, and promotion are known as: a. the marketing mix. b. the four P's of ... (Read 48 times)

kamilo84 · **on:** Aug 21, 2018

Product, place, price, and promotion are known as:
a. the marketing mix.
b. the four P's of marketing.
c. marketing theory.
d. the marketing perspectives.

Question 2

What is a middleman?
a. The sales personnel who bridge the gap between producer and end user.
b. A distributor of several production lines.
c. A salesperson who is employed by the manufacturer.
d. A retailer who sells a wide variety of products and equipment.