Author Question: MIn fashion marketing, the product mix is the combination of styles, product classifications, and ... (Read 92 times)

londonang · **on:** Sep 11, 2018

MIn fashion marketing, the product mix is the combination of styles, product classifications, and price lines created by a designer or carried by a retail store. Retail stores can be categorized by the items they carry and customers they target. Visit the Nordstroms web site to answer the following questions.
Your text identifies five types of fashion retailers. Into which type would you categorize Nordstroms?
The five fashion styles discussed in the text are classic, trendy, young designer, designer, and couture. Browse the Nordstroms site to find an example of each style, if possible.

Question 2

Fashion reflects the economy and attitude of consumers, and at the same time, intrigues and appeals to consumers. Visit the web site of fashion retailer Lands End to answer the following question.
In which phase of the fashion life cycle does Lands End sell most of its items? Would you describe the clothing sold by Lands End as faddish or classic? Why?

mceravolo · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Nordstroms is a department store.
You will not likely find an example of couture, but should be able to locate examples of the other styles.

Answer to Question 2

Most items are in the peak phase - they are popular with Lands End customers. A few items - those offered at discounts, for example - may have entered the decline phase. The style of clothing sold by Lands End is best described as classic.