Author Question: What does is private label merchandise? What will be an ideal ... (Read 46 times)

cmoore54 · **on:** Sep 11, 2018

What does is private label merchandise?

What will be an ideal response?

Question 2

Buyers are evaluated by:

a. comparing this year's sales figures to last year's figures.
b. comparing percentage of sales increase or decrease to that of similar departments in other stores.
c. comparing this year's sales figures to planned sales figures.
d. all of the above

gstein359 · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Private label merchandise describes goods designed and produced exclusively for a particular
retailer's target audience. Developing private label lines affords the retailer the opportunity to
serve specific customer needs, fill gaps in brand name offerings, and increase profit margins.
Price competition on private label goods is virtually impossible because a retailer's competitors
are unable to carry the private labels of other stores.

Answer to Question 2

d. All of the above