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Author Question: What aspects of market segmentation are hard to define and measure, why? What will be an ideal ... (Read 14 times)

burchfield96

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on: Sep 11, 2018
What aspects of market segmentation are hard to define and measure, why?
 
  What will be an ideal response?

Question 2

A fashion company's success is based on its ______________.
 
  a. silhouette of the season c. net earnings
  b. gross profits d. none of the above


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tashiedavis420

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Reply #1 on: Sep 11, 2018
Answer to Question 1

Consumer buying motives and emotions that may change behavior which is hard or impossible
to predict. Tastes, fads, health issues, current events, economic conditions may impact
consumer purchases.

Answer to Question 2

c


burchfield96

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Reply 2 on: Sep 11, 2018
Wow, this really help

parshano

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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