Answer to Question 1
a
Answer to Question 2
There are several popular types of licenses:
Designer - Calvin Klein, Ralph Lauren, etc.
Celebrity Jennifer Lopez, Joan Rivers, etc.
Art - art or picture logos on bags and apparel from famous museums
Corporate - names or trademarks of large companies
Entertainment - names or trademarks of large companies such as Bank of America, SunTrust,
and Coca-Cola
Sports store name - he most often licensed sports are Major League Baseball, Collegiate
Licensing, and the national Football League
Brand name Levi's, Hagar, etc.