List the seven core features of category management. What will ...

[james]

List the seven core features of category management.
 
  What will be an ideal response?

Question 2

This includes all marketing outcomes accrued to a brand name compared to those accrued to a product without a name brand:
 
  a. Brand equity
  b. Brand outcome
  c. Brand synergy
  d. Brand value

[Liamb2179]

Answer to Question 1

Commitment to institutional change, teamwork, decisions based upon data analysis, comprehensive tools and techniques to assist in analysis including software applications, linkage between the business needs and sourcing including the internet and business intranet, a history of success, and trust.

Answer to Question 2

A

[james]

Thanks for the timely response, appreciate it

[bblaney]

Gracias!