A routine category is all EXCEPT:
a. A product a customer buys but it is not the purpose of the shopping trip
b. Builds the image of the retailer
c. Consumes a larger percentage of the retailer's resources
d. Delivers overall growth to the retailer
Question 2
Which of the following is a characteristic of a variety enhancer product?
a. High penetration and high frequency
b. High penetration and low frequency
c. Low penetration and high frequency
d. Low penetration and low frequency