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Author Question: A routine category is all EXCEPT: a. A product a customer buys but it is not the purpose of the ... (Read 75 times)

geodog55

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on: Sep 11, 2018
A routine category is all EXCEPT:
 
  a. A product a customer buys but it is not the purpose of the shopping trip
  b. Builds the image of the retailer
  c. Consumes a larger percentage of the retailer's resources
  d. Delivers overall growth to the retailer

Question 2

Which of the following is a characteristic of a variety enhancer product?
 
  a. High penetration and high frequency
  b. High penetration and low frequency
  c. Low penetration and high frequency
  d. Low penetration and low frequency


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briezy

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Reply #1 on: Sep 11, 2018
Answer to Question 1

C

Answer to Question 2

B


geodog55

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Reply #2 on: Sep 11, 2018
Both answers were spot on, thank you once again


briezy

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Reply #3 on: Sep 11, 2018
Great! Please up vote :D


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