This merchandise positions the category to appeal to the customer ...

[strangeaffliction]

This merchandise positions the category to appeal to the customer in comparison with the competition:
 
  a. Image enhancing
  b. Excitement enhancing
  c. Cash generating
  d. Turf defending

Question 2

This merchandise creates a sense of urgency or opportunity to the customer:
 
  a. Image enhancing
  b. Excitement enhancing
  c. Cash generating
  d. Turf defending

[underwood14]

Answer to Question 1

D

Answer to Question 2

B

[strangeaffliction]

Thanks for the timely response, appreciate it

[fatboyy09]

Great answer, keep it coming