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Author Question: Explain how the concept of category management in the context of a mall. What will be an ideal ... (Read 309 times)

jenna1

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Explain how the concept of category management in the context of a mall.
 
  What will be an ideal response?

Question 2

_______________ review planograms to determine if the planogram is fair to all vendors.
 
  Fill in the blank(s) with correct word



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blfontai

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Answer to Question 1

If you think of a retail store as a group of stores instead of a single store, each category becomes a mall. The mall manager determines the levels of productivity and the placement of all of the stores/categories.

Answer to Question 2

Category advisors





 

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