Author Question: When developing a brand and its visual identity, all of the following are true except: (Read 154 times)

WWatsford · **on:** Mar 3, 2019

Question 1

In this stage of destination life cycle, the number of tourists visits levels off and growth and market share flatten.
◦ decline
◦ growth
◦ introduction
◦ rejuvenation
◦ maturity

Question 2

When developing a brand and its visual identity, all of the following are true except:
◦ it must have a positive connotation.
◦ it should be usable, positive and inoffensive in only the major markets where it is to be used.
◦ it should look good in color and black and white.
◦ it must be easy to remember.

hollysheppard095 · **Reply #1 on:** Mar 3, 2019

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