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Author Question: If a menu item is estimated to bring in $300,000 in future earnings without doing any market ... (Read 112 times)

123654777

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on: Mar 24, 2019
If a menu item is estimated to bring in $300,000 in future earnings without doing any market research, but it is believed the earnings could be increased to $330,000 by spending $40,000 on research, then the marketing director should:
◦ Veto the research
◦ Eliminate the menu item
◦ Somewhat support the research
◦ Highly encourage the research
Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
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Marked as best answer by 123654777 on Mar 24, 2019

efwsefaw

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Reply #1 on: Mar 24, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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123654777

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Reply 2 on: Mar 24, 2019
:D TYSM

phuda

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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