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Author Question: The purpose of "idea screening" is: (Read 69 times)

asmith134

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on: Mar 24, 2019
The purpose of "idea screening" is:
◦ To generate a great number of ideas in a short time span
◦ To segregate ideas into categories based on brands
◦ To differentiate between ideas based on brand presence
◦ To spot good ideas and drop poor ones as quickly as possible
Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
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Marked as best answer by asmith134 on Mar 24, 2019

pocatato

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Reply #1 on: Mar 24, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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asmith134

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Reply #2 on: Mar 24, 2019
Excellent


pocatato

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Reply #3 on: Mar 24, 2019
Great! Please up vote :D


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