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Author Question: ________ is a measure of the percentage of people in the target market who are exposed to an ad ... (Read 146 times)

bobbysung

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________ is a measure of the percentage of people in the target market who are exposed to an ad campaign over a given period of time.
◦ Penetration
◦ Impact
◦ Frequency
◦ Reach


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Marked as best answer by bobbysung on Mar 24, 2019

asware1

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