« previous next »

Author Question: The percentage of a target audience that is exposed, at least once, during a specified time frame to ... (Read 54 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
on: Jun 29, 2018
The percentage of a target audience that is exposed, at least once, during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
 a. scope
  b. spread
  c. reach
  d. frequency
  e. gross rating points

Question 2

The average age of African Americans is considerably older than that for whites.
 a. True
  b. False
 Indicate whether the statement is true or false


fur

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

False


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Mimi

  • Hero Member
  • *****
  • Posts: 542
Reply #2 on: Jun 29, 2018
Correct answers!


fur

  • Sr. Member
  • ****
  • Posts: 309
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Tracking time of marker entry generates a chromosome map Tracking time of marker entry generates a chromosome map
Organizational Effects of Testosterone Around the time of birth, testosterone masculinizes and defem Organizational Effects of Testosterone Around the time of birth, testosterone masculinizes and defem
Time Line of Human History From Upper Paleolithic Period to the Present Time Line of Human History From Upper Paleolithic Period to the Present
This portrait of Thomas Jefferson is considered an accurate likeness, painted when he was thirty-sev This portrait of Thomas Jefferson is considered an accurate likeness, painted when he was thirty-sev
Using a vacuum hose and a test light to ground one cylinder at a time on a distributorless ignition ... Using a vacuum hose and a test light to ground one cylinder at a time on a distributorless ignition ...
Time course for antibodies to the EBV viral–specific antigens. Time course for antibodies to the EBV viral–specific antigens.
Video: Fetal development - Weeks 9 to 38

For a complete list of videos, visit our video library