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Author Question: The number of members of your target audience (people, businesses, households) that will be exposed ... (Read 88 times)

javeds

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The number of members of your target audience (people, businesses, households) that will be exposed to the advertising during a given period is known as which of the following?
 
  A) Reach
  B) Frequency
  C) Opportunities to see
  D) Gross ratings points
  E) None of the above

Question 2

In order to become a successful technology strategist you need to:
 
  a. understand the sources of opportunity for technological innovation
  b. understand how to assess customer needs
  c. understand organizational form and structure
  d. all of the above need to be understood to become a successful technology strategist


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Expo

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