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Author Question: Anita's is a local hair salon. During an established time frame, her target audience was exposed to ... (Read 68 times)

plus1

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on: Jun 29, 2018
Anita's is a local hair salon. During an established time frame, her target audience was exposed to three of her advertisements. The three represents _____.
 a. gross rating point
  b. spread
  c. scope
  d. reach
  e. frequency

Question 2

A good positioning statement should satisfy two requirements: (1) reflect a brand's competitive advantage, and (2) determine product placement.
 a. True
  b. False
 Indicate whether the statement is true or false


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aloop

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

False


plus1

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

debra928

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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