« previous next »

Author Question: The percentage of a target audience that is exposed, at least once, during a specified time frame to ... (Read 110 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
on: Jun 29, 2018
The percentage of a target audience that is exposed, at least once, during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
 a. scope
  b. spread
  c. reach
  d. frequency
  e. gross rating points

Question 2

The average age of African Americans is considerably older than that for whites.
 a. True
  b. False
 Indicate whether the statement is true or false


fur

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

False


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Mimi

  • Hero Member
  • *****
  • Posts: 542
Reply #2 on: Jun 29, 2018
Correct answers!


fur

  • Sr. Member
  • ****
  • Posts: 309
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Erythroblastosis fetalis. (a) The condition occurs with an RH+ father and RH– mother. (b) First preg Erythroblastosis fetalis. (a) The condition occurs with an RH+ father and RH– mother. (b) First preg
Nerves can transmit many signals at the same time Nerves can transmit many signals at the same time
Maximal Heart Rate Over Time Maximal Heart Rate Over Time
Greet a First-Time Client With a Firm Handshake. Greet a First-Time Client With a Firm Handshake.
Milankovitch cycles interact over time Milankovitch cycles interact over time
In 1974 a UC Berkeley group fired an oxygen nucleus at a californium target. Giv In 1974 a UC Berkeley group fired an oxygen nucleus at a californium target. Giv
Video: ETC Protein Complexes & Chemiosmosis (Total ATP Production and ATP Synthase)

For a complete list of videos, visit our video library