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Author Question: Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure ... (Read 62 times)

jake

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Question 1

A small group of consumers that come into a facility to try new products while being observed is called ________.
◦ heavy user
◦ focus group
◦ interested consumers
◦ target market

Question 2

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.
◦ cooperative advertisement
◦ subliminal advertisement
◦ reminder advertisement
◦ corrective advertisement


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Marked as best answer by jake on Jun 4, 2019

Carissamariew

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jake

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Reply 2 on: Jun 4, 2019
Thanks for the timely response, appreciate it


parshano

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Reply 3 on: Yesterday
Excellent

 

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