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Author Question: Blind taste tests in the 1980s showed that most Coke drinkers preferred a cola that was sweeter than ... (Read 96 times)

Mimi

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Question 1

Outline and explain the parts of the perceptual process that would allow a shopper to recognize a ketchup bottle in a supermarket.

Question 2

Blind taste tests in the 1980s showed that most Coke drinkers preferred a cola that was sweeter than the current product. When Coca-Cola attempted to make its product sweeter, brand loyal customers revolted and demanded the old product be returned. Explain how Coca-Cola marketers could have used the principles of psychophysics to introduce the new Coke without creating these problems.


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Marked as best answer by Mimi on Jun 4, 2019

jliusyl

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