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Author Question: The ________ for a brand guides how a company uses elements of the marketing mix to influence the ... (Read 26 times)

big1devin

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on: Jun 4, 2019

Question 1

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spirit. Which of the following terms best describes this practice?
◦ Consumer-modeling connections
◦ Figure-ground projection
◦ Semiotic relationships
◦ Subliminal persuasion

Question 2

The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.
◦ gestalt psychology
◦ sensory signature
◦ priming strategy
◦ positioning strategy
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by big1devin on Jun 4, 2019

beccamahon

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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big1devin

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Reply 2 on: Jun 4, 2019
Great answer, keep it coming :)

Sarahjh

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Reply 3 on: Yesterday
Wow, this really help

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