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Author Question: Despite improvements to the Fishbein model, all of the following are considered obstacles to ... (Read 136 times)

folubunmi

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on: Jun 4, 2019

Question 1

Which of the following theories measures attitude toward the act of buying, rather than only the attitude toward the product itself?
◦ The balance theory
◦ The theory of trying
◦ The theory of reasoned action
◦ The theory of cognitive dissonance

Question 2

Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one?
◦ Some behavioral outcomes are beyond the consumer's control.
◦ The model has relatively weak theorems about attitudes.
◦ Measures of attitude often do not correspond to the behavior they are supposed to predict.
◦ The model deals with actual behavior, not with the outcomes of behavior.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by folubunmi on Jun 4, 2019

todom5090

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Reply #1 on: Jun 4, 2019
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folubunmi

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Reply #2 on: Jun 4, 2019
Excellent


todom5090

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Reply #3 on: Jun 4, 2019
Great! Please up vote :D


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