Question 1
Which of the following theories measures attitude toward the act of buying, rather than only the attitude toward the product itself?
◦ The balance theory
◦ The theory of trying
◦ The theory of reasoned action
◦ The theory of cognitive dissonance
Question 2
Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one?
◦ Some behavioral outcomes are beyond the consumer's control.
◦ The model has relatively weak theorems about attitudes.
◦ Measures of attitude often do not correspond to the behavior they are supposed to predict.
◦ The model deals with actual behavior, not with the outcomes of behavior.
Lab: Paramecium Model
Cutaway Model of Earth
Single-Cell Model
Model for the bending of cilia and flagella
Model for translocon function
Three-Box Model