This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The fine line between familiarity and boredom has been explained by the ________, which proposes ... (Read 190 times)

jenna1

  • Hero Member
  • *****
  • Posts: 568
on: Jun 4, 2019

Question 1

According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________.
◦ employs a sexual symbol or suggestion
◦ features a credible spokesperson
◦ stresses a unique attribute of benefit of the product
◦ provides specific price information

Question 2

The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.
◦ two-factor theory
◦ repetition theory
◦ halo theory
◦ balance theory
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by jenna1 on Jun 4, 2019

nixon_s

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 29% of students answer this correctly


jenna1

  • Member
  • Posts: 568
Reply 2 on: Jun 4, 2019
YES! Correct, THANKS for helping me on my review

apple

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Dial-A-Flo in-line device to regulate IV flow. Dial-A-Flo in-line device to regulate IV flow.
Milestones of Fine Motor Development in Toddlerhood Milestones of Fine Motor Development in Toddlerhood
A mechanical returnless fuel system. The bypass regulator in the fuel tank controls fuel line ... A mechanical returnless fuel system. The bypass regulator in the fuel tank controls fuel line ...
Two radio antennas are 130 m apart on a north-south line. The two antennas radiate in phase at ... Two radio antennas are 130 m apart on a north-south line. The two antennas radiate in phase at ...
Waiting in line for a photocopier Waiting in line for a photocopier
Offset Method Plot of Land with Length Line Offset Method Plot of Land with Length Line
Video: Automated external defibrillator (AED)

For a complete list of videos, visit our video library