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Author Question: The fine line between familiarity and boredom has been explained by the ________, which proposes ... (Read 186 times)

jenna1

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on: Jun 4, 2019

Question 1

According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________.
◦ employs a sexual symbol or suggestion
◦ features a credible spokesperson
◦ stresses a unique attribute of benefit of the product
◦ provides specific price information

Question 2

The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.
◦ two-factor theory
◦ repetition theory
◦ halo theory
◦ balance theory
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by jenna1 on Jun 4, 2019

nixon_s

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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jenna1

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Reply 2 on: Jun 4, 2019
Thanks for the timely response, appreciate it

xiazhe

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Reply 3 on: Yesterday
Wow, this really help

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