This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which statement best explains the research findings about using two-sided messages to communicate ... (Read 69 times)

debasdf

  • Hero Member
  • *****
  • Posts: 570
on: Jun 4, 2019

Question 1

Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts….outstanding in his field." Elizabeth was using a literary device called ________.
◦ resonance
◦ allegory
◦ simile
◦ metaphor

Question 2

Which statement best explains the research findings about using two-sided messages to communicate with consumers?
◦ Two-sided messages are widely used and are very effective in reaching target audiences.
◦ Two-sided messages are cost-prohibitive.
◦ Two-sided messages are no different from one-sided messages and are used equally by marketers.
◦ Two-sided messages can be quite effective, yet marketers rarely use them.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by debasdf on Jun 4, 2019

coreycathey

  • Sr. Member
  • ****
  • Posts: 333
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


debasdf

  • Member
  • Posts: 570
Reply 2 on: Jun 4, 2019
Gracias!

adf223

  • Member
  • Posts: 304
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Much time and effort occurs between the development of a research idea and the statistical analysis Much time and effort occurs between the development of a research idea and the statistical analysis
Comparison of assessment findings between SIADH and DI. Comparison of assessment findings between SIADH and DI.
New Research on the Effects of Traumatic Brain Injury (TBI) New Research on the Effects of Traumatic Brain Injury (TBI)
Research Methods: Advantages and Limitations Research Methods: Advantages and Limitations
Research Report Evaluation Worksheet Research Report Evaluation Worksheet
Research Methods Research Methods
Video: Coronary Heart Disease

For a complete list of videos, visit our video library