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Author Question: Which statement best explains the research findings about using two-sided messages to communicate ... (Read 31 times)

debasdf

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on: Jun 4, 2019

Question 1

Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts….outstanding in his field." Elizabeth was using a literary device called ________.
◦ resonance
◦ allegory
◦ simile
◦ metaphor

Question 2

Which statement best explains the research findings about using two-sided messages to communicate with consumers?
◦ Two-sided messages are widely used and are very effective in reaching target audiences.
◦ Two-sided messages are cost-prohibitive.
◦ Two-sided messages are no different from one-sided messages and are used equally by marketers.
◦ Two-sided messages can be quite effective, yet marketers rarely use them.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by debasdf on Jun 4, 2019

coreycathey

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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debasdf

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Reply 2 on: Jun 4, 2019
Thanks for the timely response, appreciate it

rleezy04

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Reply 3 on: Yesterday
Excellent

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