This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which statement best explains the research findings about using two-sided messages to communicate ... (Read 21 times)

debasdf

  • Hero Member
  • *****
  • Posts: 570
on: Jun 4, 2019

Question 1

Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts….outstanding in his field." Elizabeth was using a literary device called ________.
◦ resonance
◦ allegory
◦ simile
◦ metaphor

Question 2

Which statement best explains the research findings about using two-sided messages to communicate with consumers?
◦ Two-sided messages are widely used and are very effective in reaching target audiences.
◦ Two-sided messages are cost-prohibitive.
◦ Two-sided messages are no different from one-sided messages and are used equally by marketers.
◦ Two-sided messages can be quite effective, yet marketers rarely use them.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by debasdf on Jun 4, 2019

coreycathey

  • Sr. Member
  • ****
  • Posts: 333
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


debasdf

  • Member
  • Posts: 570
Reply 2 on: Jun 4, 2019
YES! Correct, THANKS for helping me on my review

Joy Chen

  • Member
  • Posts: 354
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Research Methods Research Methods
Research Methods Research Methods
The greatest bone mass is found around age 30 for both men and women, with the later decline being f The greatest bone mass is found around age 30 for both men and women, with the later decline being f
Sections of a Research Report Sections of a Research Report
Descriptors for Documenting Palpation Findings Cont Descriptors for Documenting Palpation Findings Cont
Research Design in Clinical Psychology Research Design in Clinical Psychology
Video: Mitosis step-by-step

For a complete list of videos, visit our video library