Question 1
When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.
◦ elimination-by-aspects
◦ conjunctive
◦ compensatory
◦ lexicographic
Question 2
The "good enough" perspective on decision making is known as ________.
◦ default bias
◦ a nudge
◦ framing
◦ bounded rationality